CPET 581 E-Commerce & Business Technology

Spring 2012

A Technical Elective Course
for
Purdue University's M.S. in Technology:
Industrial Technology/Manufacturing & IT/Advanced Computer Applications Tracks

Lecture/Activities Schedule

Meeting No
Topics/Activities
Date
1
 Introduction to the course
**An Overview of E-Commerce, E-Busines, Social Networking, Mobile Commerce
**Ch 1 PPT Lecture note from the text book author is posted in IPFW e-learning Balckboard
1/10
2
 Lecture 2
**Facebook IPO
**Internet and E-Commerce Stattistics
**E-Commerce Models
**Intro to E-Commerce Technology, Web Client/Server Architecture, etc
 1/17
3 ** IPFW Technology," Invited Guest Lecture, Michael E. Mourey, Manager of IT Infrastructure Engineering
**Discussion of Stop Online Privacy Act (SOPA),  Protect IP Act (PIPA), "The Pirate Bay" Case Study, Lead by Vicky and Dorian with PPT file
** Artciles from World Stree Joural

·         Web Piracy Bill Faces Fiercer Fight, by Amy Schartz, The World Street Journal,  page B4, http://online.wsj.com/itp/20120117/us/marketplace

·         New, Old Media Battle Over Net Rules, 2012/1/18, by Christopher S. Stewart, Geoffrey A. Fowler, and Sam Schechner, The World Street Journal,  pp. B1 & B2, http://online.wsj.com/itp/20120118/us/marketplace

·         What is SOPA? A Guide to Understanding the Online Piracy Bill, by Amy Schartz, The World Street Journal,  pp. B1 & B2

** Chapter 2. E-Commerce Business Modesl,  Lecture Note		 1/24
4 ** E-Commerce Site Analysis Report
** E-Commerce Business Planning
** E-Comm Start-Up Business Planning lecture note
** Lecture on Note 1 of 2: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform		 1/31
5 ** E-Commerce Infrastructure, Lecture note 2 of 2
** TCP/IP Networking Management Hands-On Activities
** E-Commerce StartUp Business Planning Project, Case Presentation		 2/7
6 ** Design and Build E-Commerce Site, Lecture note 1 of 2
** E-Commerce Company Project: Trade-Off Study of Web Site Hosting and Web Site Design: Case Presentation		 2/14
7 ** Exam 1
** Design and Build E-Commerce Site, Lecture note 2 of 2
 2/21
8 ** Design and Build Mobile Sites and Apps,  Lecture note
** Android App Demo: "Design and Development of Android Smartphone-Based ECG Applications using Bluetooth Protocol," Cesar Ruiz, M.S> Directed Project, Progress Report, Advisor Prof. Paul Lin
** MATLAB Mobile App for iPhone and iPad Platform, Demo
**E Commerce Start-up Business Project Management and Risk Management, Progress Report and Presentation, Team 4: Vicky, Peter, Stephen		 2/28
  Spring Break 3/6
9 ** Ch. 5. E Commerce Security and Payment Systems: Cyberwar (MAD), E-commerce Security Environment, Sony - Case study,  Part 1 of 2
** Cyberwar: Mutually Assured Destruction (MAD)
** Insight on Business: Sony: Press the Reset Button
** Insigt on Technology: Think Your Smartphone is Secure

 3/13
10 **Insight on Society: Web Dogs and Anonymity
**Case Study: Online Payment Marketplace: Goat Rodeo
**Ch 5. E Commerce Security and Payment Systems: Technology Solutions; SmartPhone Security - Case study; Management Policies, Business Procedures, and Public Laws; Payment Systems, Part 2 of 2
***E-Commerce Business Project Report: E-Commerce Security and Payment System Design,  by Team 1: Ryan, Joe, and Hemchand		 3/20
11 **Opening Case Study - Netflix: The Next Blockbuster?
** Ch 6 E-Commerce Marketing Concepts and Technologies, Lecture note
**Insight on Society Case Study - Every Move you Take, Every Click you Make, We'll be Tracking you
**Insight on Technology Case Study - The Long Tail: Big Hits and Big Misses
**Insight on Business Case Study - Social Network Marketing: Let's Buy Together
*** Team 2 Presentation
***** E-Commerce Site Demo: Web site capabilities: Content, Design, Functionality; Web site activity/transaction log
***** Internet Marketing Plan
 3/27
12 ** Ch 7. E-Commerce Marketing Communications, Lecture note
** Ch. 8 Ethical, Social, and Political Issues in E-Commerce, Lecture note
** U.S. Patent and Trademark Office (USPTO), E-Learing Intellectual Property Modules
** BloombergTV+ (iPad app):
*** Facebook Buys Patents, Pinterest's Rise
*** AOL Selling Patents
Team 3 presentation: E-Commerce Site Demo & Marketing Strategy		 4/3
13 Ch. 9 Online Retail and Services, Lecture Note
**Case Study 1 "Blue Nile Sparkles"
**Case Study 2 "E-Commerce in Action: Amazon.com"
**Case Study 3: "The OpenTable: Your Reservation is Waiting"
Team 4 - E-Commerce Viability Analysis		 4/10
14 Exam 2 (1 hour)
Ch 12 E-Commerce and Supply Chain Management, Lecture note		 4/17
15 Ch 10 Online Content and Media
Ch 11 Social Networks, Auctions, and Portals
Draft Copy of Final Project Report due, Final Project Presentation		 4/24
16 Final Project Report due, Final Project Presentation 5/1